MARKETING STRATEGY

To set financial- and sale targets, we first need to know how much money we can invest in the company over the first year. We aim in our business plan primarily on disaster authorities, who can apply our product after disaster strikes. Secondarily we aim at a small leisure market. The private customer who buys one product of ours, pays actually for two products. One is a gift to the disaster authorities.

To get investments, clientele and insurance to produce our first badge, we came up with a return investment plan for our primarily market: the disaster organizations. In this return investment plan we aim in the first year for two companies: Unicef and The Red Cross. In the second year when we proven our product, the ambition is also to approach the UN.

The return investment plan consists of obligations. The disaster organizations invests money (buys obligations) in our company. When we produce the first badge, we pay out their obligations in real products. Now we have insurance that we have two big customers for the first year, and we collect enough money to produce our first badge and get the company up and running. Also the other 20% of the first badge is reserved and sold to the leisure market. Unicef and The Red Cross gets for each sold product in the leisure market, one product for free. This is the interest of the obligations.

Looking at the financial year balance of The Red Cross, there is €105 million to spend each year. 55% of that money goes to disaster help and projects. If The Red Cross invests 1% of this €58 million in obligations of our company, we get around €55000 to invest.

If we look at the financial year balance of Unicef, they have a special "bestemmingsfonds" for investment subsidy. The budget for this fund is €203.000. If they spend 15% of this fund in obligations in our company, we get €30.000 to invest.